Understanding the Importance of Having a Website

Posted on June 26, 2016 By

WebsiteIt is commonly agreed that any business needs to have a website in order to function properly in today’s business world. And there are many reasons why. Your website can be your best employee, sales brochure, and shop front all rolled into one – and of course all at a fraction of the price that you would be paying. Sounds perfect doesn’t it?

So let’s delve a bit deeper into the main reasons why your business needs to have a good website…

It can be the face of your business

Think about the way that people work these days. No longer do they mooch around on the high street, wander in and out of shops and then make a buying decision. Most people now do a little investigation online before going out and buying something, or buying it online. So for many people, the first glimpse that they will have of your business is through your site. So it works like your receptionist, shop floor, and sales people.

And what’s more, it is never unprofessional and will never miscalculate.

It is 24 hours

One of the biggest benefits of having a great website, is that it’s present 24 hours a day, seven days a week. It doesn’t get tired at the end of the day and need a rest. So you can potentially have customers coming in the whole day and night. And of course, you don’t need to pay it overtime!

Online Brochure

Your website gives you the opportunity to show off your products or services to the world, virtually for free. And what’s more, if people like what they are seeing, you can allow them to buy straight away.

Communication with customers

By having a news section or blog on your website, you can easily communicate news and updates for your business, or industry as well as advertising promotions or special deals. It also gives your customers a quick, easy, and cheap way to communicate with you. And all of this goes towards offering an excellent customer service and building strong and long lasting relationships.

Marketing

The internet has changed the face of marketing for good. It is allowing smaller businesses compete directly with bigger businesses, on a level playing field. There are many types of online marketing and techniques which can help to bring success to a business.

Different to Social Media

You could be forgiven for thinking that if you have a social media account you won’t need a website. Actually, they both work in different ways and totally complement each other if they are set up in the right way.

Client Testimonials

By using client testimonials in video or text formats on your site, you introduce content that will promote your services in a more convincing matter.

Company Branding and Persona

Your website gives you the perfect chance to show off your company branding and create its persona. It should all link together in terms of colours, fonts and tone of voice, to fit in with your branding and the general overall persona of your company.

When you consider all of these reasons, it is easy to see why having a decent website for your business is so important. And compared to the amount of good that it can do as well as its cost, it is well worth investing in a good, solid and well made site designed to achieve its objectives.

Now that you know the importance of having a website we advise you to take the step towards having your own website, you can do this by simply contact us today for free consultation.

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